GUIDE

How It Works

From first idea to validated insight in four steps. No spreadsheets, no scheduling, no guesswork.

01

Post your idea

Sign in and head to Submit Idea. Give it a name, a short pitch, and upload any mockups, screenshots, or a walkthrough video. Write the 3–5 questions you actually need answered - for example:

  • Would you pay for this?
  • What would stop you from using it?
  • Who else should we show this to?

You can keep the idea private (link-only) or list it publicly in the directory.

02

Share the link

Every idea gets a unique URL. Send it to your target audience - friends, early adopters, a Slack community, a Twitter post. When someone clicks the link they land on a clean, side-by-side session: your content on the left, an AI moderator on the right.

The moderator introduces itself, asks your questions, and digs deeper based on what the respondent says. It feels like a user interview, but it runs 24/7 without your calendar.

03

Let the AI interview

The AI moderator guides respondents through a structured conversation. It reads your content, asks follow-ups, and surfaces the proof points or red flags that matter. Sessions typically take 3–5 minutes.

On the Founder plan, respondents who are genuinely interested can drop their email to join your waitlist. You get a pre-qualified launch list without lifting a finger.

04

Read the proof

Open your dashboard to see every session summarised: sentiment score, key themes, and the strongest quotes that validate or challenge your idea. No more reading through raw transcripts.

Use the evidence to decide whether to build, pivot, or kill the idea. When you are ready, archive it and move on to the next one.

PLANS

Which plan is right for me?

Free - Perfect for testing the water. One active idea, 5 responses. Validitee branding stays on.

Builder (£19/mo) - For makers shipping multiple ideas. 3 active ideas, 50 responses each. Swap in your own logo and remove our branding.

Founder (£49/mo) - For serious validation. Unlimited ideas and responses. Logo, no branding, and waitlist email capture built in.

SEE_FULL_PRICING →

TIPS

Getting better results

Be specific with questions

'Would you use this?' is weak. 'What would you pay per month for X?' is strong.

Show, don't just tell

Mockups and videos get 3x more engagement than text-only ideas.

Share where your users are

Reddit, Slack, LinkedIn, email - go where your target audience already hangs out.

Run at least 10 sessions

Patterns only emerge after a handful of responses. One or two is anecdote, ten is data.